#MicroBizMatters Day

Website development project for a business event

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About the Project

#MicroBizMatters Day is the day of recognition for micro businesses in the UK. It’s an event offering a day of talks and presentations from industry experts and authorities in their fields. It sees “MicroBiz” owners sharing knowledge and expertise and helping each other out. Along with MicroBiz owners, staff and customers are welcome!

#MicroBizMatters champions the term “MicroBiz” as in micro business, which is defined as 0-9 employees.

The event itself has been going for several years. As well as having sponsors like 123-Reg, Pimlico Plumbers, and Web Lad, #MicroBizMatters invites donations too.

The organisers, Tina Boden and Tony Robinson OBE, approached Web Lad on a recommendation. The project was to redesign and manage their existing site, one which was already packed with content and information. A restructure of the customer journey was paramount.


Design and Functionality

With a relaxed theme in mind, the design incorporates existing branding for the event. The event itself is a day of networking and learning which, of course, people enjoy. The site needed to reflect that feel whilst still being taken seriously.

As the event has been going for several years, the plethora of content and information needed reorganising. Presentation, navigation, customer journey and clear calls to action were planned and structured. The ultimate purpose being to encourage visitors to sign up for sponsorship, donate or purchase a ticket to the event.

Along with donation processing and a route to offline ticket sales, the site includes information on previous events, a blog, media, and downloads.


Behind the Scenes

Once a sponsor is on board, they get their own profile page on the site. This page not only advertises the sponsor’s business but includes links to their services. Sponsors are also heavily advertised within the event. This type of networking ability is integral to the project’s philosophy.

As always, multiple logins were created meaning more than one person can work on the site at a time. Much needed for this particular site due to the variety of content present.

Being such a large site, the customer journey was of utmost importance. The combination of design and functionality leads visitors to not only what they seek, but to the ultimate purpose of the site.

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