Gated content is essentially any website content which is hidden or locked until the user performs an action to gain access. That action could simply be making a payment. More often than not, it will come in the guise of a sign-up form. This would be either for a mailing list subscription or just to gather information about the website’s users.
Sometimes referred to as the landing page, your homepage is essentially the page your audience will land on when they first visit your website. That is, if they haven’t followed a link to a specific page on your site. It’s the page right at the top of the structure, or hierarchy, of your content and the beginning of the journey through your site.
On-site SEO is great because it’s things entirely in your control that can affect how your site ranks in search. You can’t control the search engines; you can’t control your competitors; you can’t control external links. You can control your own website and content.
You probably spent a while choosing your business name, and it’s also a good idea to take time when deciding upon your domain name or URL. Remember that your domain name or web address is the representation of your business on the internet.