Gated content is essentially any website content which is hidden or locked until the user performs an action to gain access. That action could simply be making a payment. More often than not, it will come in the guise of a sign-up form. This would be either for a mailing list subscription or just to gather information about the website’s users.
Today, people expect to be able to buy on-the-go, and have a user-friendly experience when purchasing goods and services on a mobile device (otherwise known as mobile commerce, or mCommerce for short).