All businesses have a target market, or audience, they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so.
WordPress started out as a platform designed for blogging and was never associated with creating stunning, functional, and flexible business websites but today, something like 57% of Enterprises use WordPress to manage their website.
I am very proud to announce that last year I became the web developer for #MicroBizMatters Day. The event is a celebration of the Microbiz movement – recognition, action and learning to bring about better awareness of micro businesses (those with 0-9 employees and under £2 million turnover).
We’ve got so many marketing tools at our disposal nowadays, what with all of the social media platforms available, e-mail marketing, blogs, video marketing, print marketing – the list is endless. It’s easy to forget about your website, and get into the habit of churning out new content on a daily basis.
You probably spent a while choosing your business name, and it’s also a good idea to take time when deciding upon your domain name or URL. Remember that your domain name or web address is the representation of your business on the internet.
There’s a wide range of information online about blog writing for your business, so don’t let time or lack of ideas put you off. Blogging means that you are creating fresh content on a regular basis, which can only be a positive thing for your business. Here are nine reasons why it’s a good idea to start a blog for your small business!