Sometimes referred to as the landing page, your homepage is essentially the page your audience will land on when they first visit your website. That is, if they haven’t followed a link to a specific page on your site. It’s the page right at the top of the structure, or hierarchy, of your content and the beginning of the journey through your site.
On-site SEO is great because it’s things entirely in your control that can affect how your site ranks in search. You can’t control the search engines; you can’t control your competitors; you can’t control external links. You can control your own website and content.
I am very proud to announce that last year I became the web developer for #MicroBizMatters Day. The event is a celebration of the Microbiz movement – recognition, action and learning to bring about better awareness of micro businesses (those with 0-9 employees and under £2 million turnover).
We’ve got so many marketing tools at our disposal nowadays, what with all of the social media platforms available, e-mail marketing, blogs, video marketing, print marketing – the list is endless. It’s easy to forget about your website, and get into the habit of churning out new content on a daily basis.