Gated content is essentially any website content which is hidden or locked until the user performs an action to gain access. That action could simply be making a payment. More often than not, it will come in the guise of a sign-up form. This would be either for a mailing list subscription or just to gather information about the website’s users.
Sometimes referred to as the landing page, your homepage is essentially the page your audience will land on when they first visit your website. That is, if they haven’t followed a link to a specific page on your site. It’s the page right at the top of the structure, or hierarchy, of your content and the beginning of the journey through your site.
All businesses have a target market, or audience, they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so.
On-site SEO is great because it’s things entirely in your control that can affect how your site ranks in search. You can’t control the search engines; you can’t control your competitors; you can’t control external links. You can control your own website and content.
WordPress started out as a platform designed for blogging and was never associated with creating stunning, functional, and flexible business websites but today, something like 57% of Enterprises use WordPress to manage their website.
I am very proud to announce that last year I became the web developer for #MicroBizMatters Day. The event is a celebration of the Microbiz movement – recognition, action and learning to bring about better awareness of micro businesses (those with 0-9 employees and under £2 million turnover).
The challenge of the web designer is to make your website readable and usable on any screen size whilst staying in line with the original design and without adding too much overhead, so it loads just as fast.