If you’ve recently become self-employed or you’ve been working for yourself for a while, you’ll be aware that many small businesses have a blog. You might be reluctant to start one, worrying about whether your spelling and grammar is good enough, or you might find it difficult to come up with blog ideas, or be unsure about how to create a good blog post.
There’s a wide range of information online about blog writing for your business, so don’t let time or lack of ideas put you off. Blogging means that you are creating fresh content on a regular basis, which can only be a positive thing for your business. Here are nine reasons why it’s a good idea to start a blog for your small business!
It helps you to be seen as an authority in your field
You can blog about industry news and give your opinion about new developments. This means that your potential customers start to see you as knowledgeable and with high levels of expertise, which means that they will trust you more and eventually buy from you.
It boosts your website up the Google rankings
By creating regular fresh content on your website, Google will see your site as dynamic and active, and will push it up the rankings (meaning that more of your pages will be indexed in the search results pages) as a result. By having your page ideally feature as far up the rankings as possible, there’s more chance a potential customer will click search results that link to your website.
New regular content gives customers a reason to return to your site
You can’t create new products and services all the time. So creating a new blog regularly means that previous customers who’ve enjoyed your content in the past will keep coming back for more, to update their knowledge or find out more about you. This can lead to further sales.
Creates brand awareness
A blog helps you to personalise your brand more than your web pages do. You can address customers issues and concerns in a more personal way, and tell your potential customers about what’s happening in your business in a more dynamic way. A blog gives your business and your staff members a human side and a character.
Supplement your social media strategy
Sharing more detailed content on social media is important to create a following. Yes, you can share content from other companies, but it’s far better to create your own and direct people to your own website. By sharing your blogs on social media, you’ll increase direct traffic to your site and generate leads.
Recycle your blog content in your e-newsletters
You’ve probably realised already that it’s a good idea to build an e-mail list so you can send updates, new products. services and news directly to your customers and potential customers. Add blogs to your newsletters or link to previous posts to send readers back to your site.
Get inbound links from other sites to boost SEO and referrals
The more you are seen as an authority in your field, the more other businesses will link to you in their content. Provide content for bloggers, journalists and other businesses to quote. Then they’ll ideally link to you when writing their blog posts and articles, which will boost your SEO and referrals.
The SEO bit…
Have you heard of short-tail and long-tail keywords? Egg is an example of a short-tail keyword. “How to make fluffy eggs” is an example of a long-tail keyword. It’s more difficult for small business to rank highly for short-tail keywords as the bigger businesses target these and can throw more money at them. Blog content helps small businesses to rank higher for long-tail keywords, as it is the only way to naturally represent such keywords (when people search by sentence or question). You can use long-tail keywords in your blog titles. They tend to attract less traffic but can lead to higher conversion rates.
Most importantly, you’ll increase sales
A high quality blog indicates an active, dynamic business which fosters familiarity, trust and brand loyalty, which leads to higher conversation rates and more revenue. Research has shown that businesses which maintain active blogs enjoy better return on investment (ROI) by as much as 13 times than those which don’t. Food for thought!
Hopefully, I’ve now convinced you about the importance of a blog for your small business. If you’re still unsure how to move forward, you can always outsource your blogging to a copywriter.