From the blog
Gated content is essentially any website content which is hidden or locked until the user performs an action to gain access. That action could simply be making a payment. More often than not, it will come in the guise of a sign-up form. This would be either for a mailing list subscription or just to gather information about the website’s users.read more
Sometimes referred to as the landing page, your homepage is essentially the page your audience will land on when they first visit your website. That is, if they haven’t followed a link to a specific page on your site. It’s the page right at the top of the structure, or hierarchy, of your content and the beginning of the journey through your site.read more
All businesses have a target market, or audience, they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so.read more
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